Motivational Speaker Cam Marston Explains Generational Demographics In The Workplace

Published On October 22, 2015 | By Laird Tobies | Business

Many workplaces display an interesting employee dynamic these days. Whereas in the past you would find mostly people of the same general age working alongside one another, today’s workforce can feature up to four distinct generations. Members of these generations – recognized as Matures, Baby Boomers, Generation X, and Millennials – all have to find a way to merge their differing views on life in order to be a productive team. If you’ve ever cringed at something embarrassing that your parents did, you can imagine how this can sometimes be difficult.

Cam Marston is a motivational speaker who has tailored himself directly towards this issue. He started his career in corporate sales and research but for the last 15 years, he has devoted his life to understanding the way that differences between generations can affect the workplace. This resulted in the writing of a few acclaimed books on the subject and his status as consultant to some of the biggest American corporations, including Coca-Cola, Warner Bros, Macy’s and American Express. He has also appeared in publications like the Wall Street Journal, Forbes, and the Economist and is also no stranger to television outlets.

And yet, through all of this, he takes the time to travel around the country as an expert speaker as well. He illustrates his insight to company leaders on how to search for common ground between generations in the workforce without alienating them at the same time. It may have been okay to force everyone on staff to fall in line at one point, but the world has changed and for a company to achieve maximum potential, it has to recognize and adapt to this employment shift. Just because each generation has its own set of strong core values doesn’t mean they can’t work together productively.

He also speaks to the tricky aspect of company loyalty in today’s workforce, which seems to mean significantly less to a younger generation of employees. By recognizing generational traits, a company can hire the right kind of employees and then create a workplace environment that will make them feel like part of a team, instead of just having a job.

Marston doesn’t just talk about the generational issue as it relates to a company’s workforce either. He also relates his experience in how to sell to different age brackets in order to get the broadest possible customer base. It is more important than ever to really know your customer before trying to offer them something. Each generation has its own ideas about what they buy, so tapping into that is a major advantage.

Marston is the leadership speaker who can really point a business in the right direction, making his presentations essential to any company. It is certainly worth checking his availability and inquiring about scheduling him for a talk near you.

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