How Gaining High-Quality Followers Can Help Your Platform

Published On September 4, 2016 | By Laird Tobies | Marketing

Whether you’re in politics, film and the arts, higher education, or the business world, one thing is clear—influence is power. That has always been true, of course, but in the age of social media, the amount of Followers you have on popular platforms, like Twitter and Instagram, can have a tangible impact on your popularity and performance. Here is a quick look at how to gain Followers for your platform, and why this practice matters in today’s media marketing age.

Why Followers Matter

It should come as no surprise that having a large Following is a real asset in today’s job market. After all, in the business world, Followers represent potential paying customers. As a result, the more Followers you have, the more you can potentially add or “bring into the fold” upon your hire. What’s more, a proven ability to attract and maintain a Following can likewise translate well for your business prospects—again, businesses want exposure and potential customers, and social media is a low-cost way to get them. If you can prove to them that you have the ability to gain Followers with your own platform, it’s easier to convince major businesses that you can do the same for them, thus upping your portfolio considerably.

The ability to gain Instagram Followers, therefore, is really a business skill and, in this current economic climate, it’s an invaluable one at that.

An Influential Decision

When it comes to Followers, not all online agents are created equal. One of the most important things to remember about the online world is actually a carryover from a decades’ old marketing adage—celebrity influences bring about increased sales. Having a star athlete or actor endorse your product not only brings mass exposure, but also positive press via association. Human beings are social animals with very well-developed senses of community and belonging, and thus have an instinctual want and need to be part of a group. Finding leaders who can “influence” people to join your group via following you on Instagram, Facebook, or elsewhere is an incredible boon. Permeating your presence throughout the social media sphere is a low-cost way of spreading your company’s influence, image, and brand.


Enter “influencers.” Having influencers on board can be the online equivalent of having a celebrity endorsement. What’s more, with the demographics of the online world moving towards more online-produced content, online influencers can sometimes be more effective marketing pitchmen and pitchwomen than “regular” celebs. Seek out those star bloggers and vloggers with thousands or even millions of Followers, add them to your Instagram or other account, and watch your following grow.

Buying Followers

Another way to add to Followers to your account? It’s simple—just buy them. There are sites online that can hire out different batches of real Followers for Instagram, Twitter, Facebook, and other platforms. These services typically offer different plans to suit different marketing needs, so be sure to take the time and select the Follower package that works best for you. These services typically extend over a period of a few weeks or months and offer a targeted approach to gaining real Followers.

All this and more can help you make a bold new start in the world of online marketing.

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